A Secret Weapon For Johnnie Walker Blue Label Ultra
A Secret Weapon For Johnnie Walker Blue Label Ultra
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The Ultra bottle is the results of a five-year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging probable though retaining the posh aura in the franchise and its Unique mixture of whiskies, which include ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
The end result saw glass staying hand-blown right into a teardrop condition. For the first time within the manufacturer’s history, the iconic square Johnnie Walker bottle is reformed.
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We hope that our discoveries should have a positive influence throughout the broader field and help uncover new prospects for lighter, decrease carbon packaging alternate options.”
This new, lightweight bottle can be a point of exquisite natural beauty; but more importantly, it demonstrates what is feasible In regards to lightweighting glass. We're going to continue applying these learnings across our array, having more progressive strides as we glance to the way forward for Scotch.”
We hope that our discoveries can have a favourable impact within the wider business and assist learn johnnie walker blue label ultra new opportunities for lighter, lower carbon packaging alternate options.”
Of course—this collectible version may be ordered on the internet and delivered securely towards your door with signature confirmation.
Developed through a exam-and-understand model with exterior glass makers, this mild-fat bottle includes a handblown teardrop condition that reimagines Johnnie Walker's iconic sq. style and design, exemplifies the future of light-weight, and allows find new prospects for lighter, lower carbon packaging solutions.
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Diageo has stated that the “Beforehand claimed ‘lightest pounds scotch whisky bottle’ was released by a United kingdom retailer and weighed about 298 grams.”
With much less than 888 bottles produced globally, Each individual bottle is separately numbered and introduced in the luxury collector’s situation.
“Instead of maintain this new awareness close to our chest, we’re energized to offer a royalty-totally free licence to our granted United kingdom patent to the world.
The reveal of Johnnie Walker Blue Label Ultra signals the brand name’s dedication to innovation, with hopes that the bottom-breaking structure could encourage the greater lavish, light-weight, and very low-carbon whisky bottles of tomorrow.
Sure—this collectible edition may be purchased on the web and delivered securely to the door with signature confirmation.
That activity fell to Diageo’s world wide style director Jeremy Lindley. Power and basic safety were being Lindley’s priorities, but perform necessary to observe form. Right after Mastering which the naturally strongest shape for glass would be the teardrop—The form it Obviously assumes when liquid—Lindley and his workforce made a teardrop with sq. sides, in a very nod into the classic Johnnie Walker silhouette.
For the reason that time of its founder, John Walker, people who Mix its whiskies have pursued flavour and top quality higher than all else.